- Context
- The commercial operation was growing without a plan: no structured go-to-market strategy, focus scattered across segments, and a forecast nobody could bet on.
- Mandate
- Build the sales plan with its go-to-market actions, reorganise the commercial function and give the funnel criteria and governance.
- What was done
- A strategic sales plan built together with marketing, with go-to-market actions defined by segment. The commercial structure reorganised into territories and account types, with a Target Account Plan for the priority accounts. A CRM process designed to run the sales cycle end to end. And coaching for the team in consultative selling, with the MEDDIC methodology, objective qualification criteria and weekly funnel governance.
- What changed
- 103% of the licence sales plan and 15% more in recurring services. Three out of four salespeople beat their individual target, and forecast accuracy rose from 45% to 75%.